Exterior HPL cladding is a growing category in India, and the dealer network carrying it hasn’t caught up to that growth yet — which is exactly the gap the Elevation Partner Program is built around. Here’s how it actually works.
What the program covers
Two tracks, depending on who you are. For architects, interior designers and contractors who refer client projects, a partner incentive is paid on closed orders — a percentage of the project value, without any requirement to hold stock or manage inventory yourself. For traders and distributors looking to stock and sell UVCLAD products directly, a dealership track with margin on stock sales, marketing support, and territory consideration.
Why now, specifically
Festive season — the weeks around Navratri and Diwali — is when exterior renovation demand peaks hard across the country, for the obvious reason that everyone wants their home looking its best for the same festival at the same time. That demand spike is exactly when a new dealer or partner can build a customer base fastest, riding an existing wave of interest rather than trying to generate demand from a standing start.
What a new dealer actually gets
An opening stock order with margin built in from day one, co-branded marketing material and standees for a physical showroom or godown presence, access to sample kits for customer demonstrations, and priority dispatch support during the festive period specifically. Territory exclusivity is also part of the conversation for dealers who commit early, meaning a new dealer in a city without existing UVCLAD presence isn’t immediately competing against another UVCLAD dealer down the road.
What we’re looking for in a new dealer
Existing presence in building materials, hardware, plywood, or a related trade is helpful but not mandatory — what matters more is a genuine sales network and the ability to actively promote the product locally, not just passively stock it. Cities without current UVCLAD dealer presence are the priority for new territory applications.
The referral track, for architects and contractors specifically
If stocking inventory isn’t the right fit but you regularly work on projects where facade material gets specified or recommended, the referral incentive track requires no stock commitment at all — just a formal introduction of a client or project, with the incentive paid once that project closes as a confirmed UVCLAD order.
How to actually apply
Reach out with your city, your current trade background (if any), and which track — dealership or referral — fits your situation better. We’ll walk through territory availability and the specific terms for your situation directly, since these vary by city and current dealer coverage.
FAQ
Is there a minimum opening order for a new dealership?
Yes, a minimum opening stock commitment applies for the dealership track — this varies by territory and gets confirmed directly during the application conversation.
Can I do both tracks — refer projects and also stock inventory?
Yes, some partners do both, particularly contractors who also run a small material supply side of their business.
Which cities currently have open territory?
This changes as new dealers come on board — reach out with your specific city and we’ll confirm current availability.
Apply for a dealership or partner track on WhatsApp and we’ll walk you through territory and terms for your city.
